About us
apl – all purpose lighting
Because we know what we are doing!
Entrepreneurial, dynamic, and imaginative: Motivated to present a new, unique, and revolutionary lighting concept to the world, the six founders of APL, each with many years of experience in the lighting industry, joined forces in 2021 to pursue precisely this concept. With the help of an enthusiastic small team and collaboration with experienced international partners, this was realized within a very short time: a Lego-like luminaire system with a miniaturized design (16 mm diameter), in six different lengths, five different light colors, and two exterior colors, 12 different optics for targeted light control, and unique, easy-to-install connection systems for indoor and outdoor use.
The lamps are universally applicable, but new concepts are constantly being derived from this foundation, be it an outdoor version, one with battery contacts, or complete luminaires for different applications. There are hardly any limits – architectural light for all purposes and everyone.
our vision
Our vision is to create the ideal
lighting standard for all purposes!
our mission
Our lighting solutions are innovative, intuitive and easy to install
and due to their miniaturization and the sustainable and
mindful use of resources, they are affordable, superior quality
and inspirational in the field of consumer, industrial
and architectural applications!
our values
innovative
trend-setting, imaginative ingenious, creative, impressive
reliable
responsible, competent, powerful, stable, reflected
partner oriented
service oriented, solution-oriented, simple, helpful, empathic
authentic
focus on people, diverse, honest, resistant, friendly unprejudiced
dynamic
passionate, open, flexible, brave, active, agile
superior quality
consistent, ecological, sustainable, efficient, forward looking, exemplary
innovative
trend-setting, imaginative ingenious, creative, impressive
reliable
responsible, competent, powerful, stable, reflected
partner oriented
service oriented, solution-oriented, simple, helpful, empathic
authentic
focus on people, diverse, honest, resistant, friendly unprejudiced
dynamic
passionate, open, flexible, brave, active, agile
superior quality
consistent, ecological, sustainable, efficient, forward looking, exemplary
Benefits as Stakeholder
There is a lot we offer our stakeholders beyond the aesthetics of our products, which have been recognized with prestigious design awards.
Electrical planner –
Ease & Performance
- Reliable planning data – easy to plan
- Easy building and material integration
- Sufficient light levels for all applications Light quality
- Minimum impact from design perspective
- Continuous (seamless) optics for linear applications
Wholesaler –
Pitch & Margin
- Defined minimal product range
- Minimal storage and shipping
- Clear for product picking
- Short lead time
- Margin
lnstaller – Ease –
Think of me
- Simple specification to order documentation
- Simple commissioning
- Simple and rapid installation
- On-site customization from standard parts
- Easy to handle on site due to minimal packaging and storage
- Late-stage finishing option
OEM –
Ease & Integration
- Access to components for material integration
- Expansion of own portfolio of third-party products (private labeling possible)
- Direct contact with the manufacturer
- Expansion of existing customer groups through new products, enabling growth of existing business areas and development of new ones
Lighting Designer –
Ease & Design
- Minimal architectural impact (clean ceiling)
- Full range of quality and precision optics from same form factor and socket
- Easy building and material integration
- High Light quality
- Minimum impact from design
End User –
Lasting endurance & Connection
- Long lifetime
- Low energy costs
- High Light quality
- Low maintenance costs
- Exchangeability
- Harmonious appearance due to building-/material integration
Our philosophy
Company
Integration of innovative technologies makes good lighting even better, more efficient and more ecologically sustainable. It is the driver that makes us strive to invent the ideal lighting solutions.
Customers
We inspire our customers with innovative solutions and services for increasing quality of life, with the lowest impact on environment. We give full & reliable support to our customers and partners. We deliver on our promises!
Shareholder
The shareholders share a passion for the ideal light. They actively contribute their expertise to the company. They are happy to pass on their knowledge to management and employees through active topic sponsorship.
Leadership
We create a trustful atmosphere, with responsibility and work efficiently. We live our values authentically and enjoy teamworking. We promote diversity and help our employees to reach their goals. Change is an opportunity for the better.
Employees
Our employees make the company successful. Flat hierarchies, team culture and sporting fairness encourage personal commitment and independence. Our employees identify completely with our corporate philosophy, for a harmonious, and diverse together.
Social Responsibility
We respect freedom, democracy and human rights and the laws and cultures of others. We make a responsible contribution to the supply of light. We use resources consciously and also involve our suppliers in this responsibility.